"Here’s an email pitch from hell “Dear blogger: I have come across your blog at http://www.whatsnextblog.com and think it is interesting. Let me introduce you our new service at www.xxx.com which i think you might find useful. It will allow your readers to read your blog from their mobile phones…. Mobiles are becoming anywhere-everywhere media tools allowing instant reach with rest of the world. And this is one of the conviences [sic] to get closer to your readers and spread your ideas. Thank you for attention.” Dear Flak: You don’t have my attention. And you won’t get anyone else’s with a pitch like this. Please get a clue."