Beyond Paper
Inspiration and examples for designers from the company making the internet work for YOU!
Website
Email: diane{@}beyond-paper{.}com
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Email Marketing Trend: Animated Gifs
Email Marketing Trend: Animated Gifs
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Optimizing Wordpress for Search Engines | Stephan Miller
Good article on SEO-ing (!) Wordpress blogs.
- "Here’s an email pitch from hell “Dear blogger: I have come across your blog at http://www.whatsnextblog.com and think it is interesting. Let me introduce you our new service at www.xxx.com which i think you might find useful. It will allow your readers to read your blog from their mobile phones…. Mobiles are becoming anywhere-everywhere media tools allowing instant reach with rest of the world. And this is one of the conviences [sic] to get closer to your readers and spread your ideas. Thank you for attention.” Dear Flak: You don’t have my attention. And you won’t get anyone else’s with a pitch like this. Please get a clue."
- "According to classic principles of web design, everything at the bottom of the page isn’t that important. Most users think like that. And most designers are convinced that this is true. Site elements at the bottom of the page aren’t really able to catch visitors’ attention which is why footers are often forgotten or ignored and not given the attention they deserve."
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What I'm Up To
Here’s a look at what I’ve been working on in my “downtime”:
Ruby and Rails: Loving this and you will too! The MVC architecture completely separates the logic from the pages seen in a browser. The result - designers can concentrate more fully on what they do best - design. Changing designs won’t break pages. Downside: requires special hosting. Check with your favorite ISP. I know GoDaddy does offer it with their Deluxe and Premium accounts.
Uploader Application: One of my most-requested apps is a file uploader with Administrative interface and password-protected “Members-Only” access. I’m almost ready to roll out an easily-formatted version that:
- Allows members to upload and delete their own files
- Admin can determine what kind of files can be uploaded
- File names are standardized and placed into categories
- File downloads are “hidden” - only logged in members can see the files and download them.
If you are interested in test-driving this app once it is live, email me and I’ll give you access to both the Admin and Member sides.
PEAR and other PHP Libraries: Using pre-made libraries decreases development time and, in most cases, increases security. Additionally, it encourages detaching code from HTML so that your HTML pages are very clean and easy to manipulate.
I’ve got more in the pipeline, I’m just waiting for the free time to implement, so keep reading this blog for updates!
- "If your business goals include outreach to location-based communities, geotargeting is a cheap and effective way present them with the content most relevant and useful to them. Users might not notice that they’re being geotargeted, but they’ll certainly find your site more helpful and relevant than that of your competition."
